FROM THE BACK ROW: Meet the Marketing Team!

Hey DSM Fans!

Ever wonder who promotes the shows, puts on events or operates social media for Dallas Summer Musicals?  Well, we think its time for you to meet the brains behind DSM’s Marketing Department.  As marketing interns, it’s a privilege to work with these talented individuals every day.  They are constantly teaching us valuable lessons that we could never learn in a classroom!

PAULETTE HOPKINS

Director of Marketing

Background: Paulette started out in sports broadcasting, and actually worked at the 1996 Summer Olympics in Atlanta!  After the Olympics, she was presented with the opportunity to develop DSM’s marketing department from the ground up.  Since Paulette grew up attending DSM’s shows, she just couldn’t resist!

Favorite thing about working for DSM: My interns! [Awww] But really, there’s never a dull day here.  Every day is different and it’s always a challenge.

Hobbies:  Wakeboarding, Boating, Reading, Piano

What would you title your autobiography?  It’s Been Fun, That’s For Sure!

Piece of advice you like to share:  Stay focused and have integrity in everything you do.

TONY JOY

Advertising and Promotions Coordinator

Background: Tony was required to have 2 internships before he could graduate from the University of South Carolina with a degree in Sport & Entertainment Management, and they were both marketing related: event planning for a country club and merchandising/marketing for NIKE.

Favorite thing about working for DSM:  I get to see Haley and Luke every day! [haha, aren’t our mentors the greatest?]  The industry.  I truly enjoy Broadway, so I have a real passion for what I’m selling.

Hobbies: Traveling, Snow Skiing, Running, and Happy Hour with Friends!

If you could meet anyone, dead or alive: Mother Theresa. I just think it would be cool to have a conversation with such an amazing person.

AMANDA FARROW

Marketing and Social Media Coordinator

Background:  Amanda was a DSM intern, just like us!  And it didn’t take long to realize that this organization was a great fit for her.  After completing the internship, Amanda was thrilled to hear that DSM wanted to keep her on their team!

Favorite thing about working at DSM:  I’m never bored.  There’s always something for me to do!  If things happen to slow down, then I use that time to think ahead and brainstorm ideas for the future!

If you could see any original Broadway cast, which would you chose?  I would have loved to see Julie Andrews in MY FAIR LADY.  Not many people know that she was the original Eliza Doolittle – not Audrey Hepburn.

CHRISTEA WHITELEY

Marketing Promotions and Special Events Coordinator

Background: At 8 years old, Christea was already assisting and composing ads for the  weekly circular at the company her mother worked for, and just before joining the DSM family, she  worked for CBS Radio as the Assistant Promotions and Marketing Director for 103.7 lite fm- KVIL

Favorite thing about working for DSM:  I love the excitement of it all! It keeps me on my toes, allows me to come up with creative ideas and learn new ways to overcome the sometimes challenging landscape of marketing and advertising.  With the variety of shows DSM brings, this job definitely does all of that!  Another thing this job has taught me, is how non-profit organizations operate, and how important they are to the community.

Hobbies:  Karaoke! At the moment, my go-to song is “Girl on Fire” by Alicia Keys

What song(s) would be included on the soundtrack to your life?

“What I Cannot Change” by Leann Rimes, “Win” by Brian McKnight and “Man in the Mirror” by Michael Jackson

DEEDE SIGNORETTO

Group Sales Representative

Background: Deede has a background in sales.  Her family is in the life insurance business and she sold life insurance for most of her adult life.  Deede got her start at DSM when there was an opening in the group sales department and after interviewing, Mr. Jenkins asked her to join the team!
Favorite thing about working for DSM:  I love helping my groups have the best experience possible. Whether it’s a teacher trying to inspire their students, a family reunion or a corporate event, they all have unique desires and I love helping them make their dreams come true.  It’s very rewarding to see the joy on their faces.

Hobbies: Reading, Walking her Dachshunds, Tennis, Italian Cooking

If you could be in any Broadway show, which would you chose and why?

THE SOUND OF MUSIC – It was my mother’s favorite so we watched it a lot! – and I’d obviously have to be Maria!

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Don’t forget to Like us on Facebook | Follow Us On Twitter for all of your DSM updates!

-DSM Luke & Haley

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About dallassummermusicals

Bringing the best of Broadway to the Dallas/Ft. Worth area for over 75 years! Visit www.dallassummermusicals.org to purchase tickets and for more information!
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